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Twitter tips for Nonprofits
By Dager | November 18, 2009
Tweet! Tweet! Tweedeedly-deet! It’s not a return of “Rockin’ Robin” for those who can remember the early rock ‘n roll song. No, it’s a whole new world of techno-jargon that changes just about as fast as the technology.
For those of you who are Twitter-challenged, herewith a glossary of terms that might, who knows, last the year, as well as a few tips about Twittering and all the rest of it.
So, when you hear about Tweeting, do not, repeat, do not, give away your age along with the fact that you are an obnoxious know-it-all by reminding everyone in earshot that it was Bobby Day, not Michael Jackson, who first sang “Rockin’ Robin.”
Instead, understand:
Tweet. A message sent in 140 character or fewer.
Retweet. Sending someone else’s message to your network.
Followers. People who choose to receive your updates on their page. They’re not necessarily looking for divine inspiration or revelation.
Hashtag. The (#) symbol placed in front of a word important to the Tweet, which then links to a search for that particular word. (Be careful about giving away your age on this one also.)
Remember these tips:
With Twitter, brevity is king. URLs you want to post can eat away at your 140-character Tweet allowance. As those of a certain age remember, an allowance generally doesn’t go as far as a credit card.
Be personal. If people want to hear from your organization, they will check the Web site.
Don’t add .com after your user name.
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Topics: Nonprofit Marketing, Social Media |